Header art by Cryo Huren
Have you ever wanted your corporation logo displayed inside Jita 4-4? Well, the now is your chance. The Corp Propaganda Contest has just been announced and CCP will be offering the chance for artists, video creators, and even those of you who can barely use MS Paint to enter the competition. If the idea of having your design broadcast across New Eden isn’t enough, the prizes are also pretty impressive, with 1000 PLEX and ten 250 PLEX Skins awarded to the winner.
Propaganda is synonymous with EVE Online. It has been present throughout our game’s chaotic history. Whether used for nefarious or positive purposes, propaganda leads the way. During The Beeitnam War, we saw a constant stream of images and videos designed to change the way participants thought about the war and their role in it. Some would say the Imperium’s control of the narrative, through their propaganda, was a critical part in their victory.
It’s not a zero-sum game
This propaganda contest isn’t designed to change opinions about a war or create negative opinions about a certain player or alliance. Rather, CCP is tapping into the creative talents of the player base to enhance the release of the updated New Player Experience in September 2021. As the new system is already in testing on the Singularity server, players are once again being asked to contribute to the longevity of the game. Many people know how important it is for new players to join a corporation; hence, this propaganda is seen as an effective way to hasten this step. New pilots join corps and drop out less. Win, win.
The contest itself is split into two parts. The first is the Propaganda Poster. Capsuleers are asked to design an image advertising their corporation or alliance. Image details can be found on the aforementioned link, so keep your eyes peeled for any #evepropaganda tags on Twitter or Facebook.
The second element is a Recruitment Video for a corporation. A 15-second clip, with no sound, may seem like an especially difficult way to portray an effective message. But, the vids will be shown on advertising billboards in-game: the purpose? Attract new players into that corporation’s sphere of influence. These recruitment videos could be a powerful tool. Almost certainly, we will see some excellent entries, especially from the larger nullsec entities that rely on the constant footfall of fresh players.
Move over, bitter vets!
Overall, this is a smart move by CCP. Both current players and new players are key to the longevity of the game. So, CCP aims to harness the talents of the vets while also enhancing the launch of the New Player Experience. The prizes on offer are quite substantial, but the greatest prize would be to see your design on billboards across the galaxy. All players, new and old are eagerly awaiting the release of a revised NPE – another positive move in what has been a quick public relations turnaround by CCP over the past few weeks.