Breaking News: CCP Pulls A Netflix With Major Price Hikes

2022-04-22

Earlier today, CCP Games released a major devblog, in which they announced a significant price increase for both Omega subscriptions and the cost of PLEX packs on the EVE Store. The cost increases are provided in USD, with a small note stating that this will impact other major currencies. The cost increases will come into force from May 17, 2022, and are billed as the first change to USD pricing for EVE Online since 2004.

The devblog has been accompanied by both the standard forum thread and a reddit thread, with the announcement drawing criticism from many players. This includes current CSM 16 representative Brisc Rubal, who stated that it is “extremely hard to swallow a price increase without any new content“. These changes to subscription costs will quite possibly make EVE Online the single-most expensive MMO in the world for a one month subscription, with prices set to rise 33% from $15 to $20 USD.

At many points in the history of EVE Online, this announcement may have have been an acceptable step to take. Right now, however, is not one of those times. This is because right now the game is in a shameful state, having suffered through Rattati’s disastrous Era of Scarcity, recent attempts to sell fitted ships for real money, and the constant spectre of NFT’s and Cryptoscams. While CCP CEO Hilmar distanced EVE Online (or at least Tranquility) from NFTs and ‘the blockchain’ recently, the question remains; do we believe him?

Perhaps more cynically, we should also draw attention to the other devblog released today. In that article, CCP announced a 30% discount for one month of omega subscription. This seems awfully timed to draw in some good will ,and then take advantage of people panic-buying a cheap subscription now so they can save some money before the price rises kick in next month.

At this point, CCP seems to be making the exact same mistakes as Netflix have recently suffered from, cutting wildly back on their offerings to customers with one hand and asking for more money with the other. We should not have to tell CCP Games where that situation left Netflix, because it has been widely publicised in recent days. As of May 17, CCP will be charging the same price as the top-tier Netflix subscription, but for what content? At $20 per month, the value proposition is nearly non-existent.

As a sign off, I will leave you with this thought: CCP need to announce something good at Fanfest to make this act of shooting themselves in the foot worthwhile. If they don’t, people will seriously start considering other MMOs that have more reasonable prices nearer to $10-$15.

In case you’re curious, here is a short, non-exhaustive list of other services available at or below the $20 price point…

Final Fantasy XIV – $14.99/month
World of Warcraft – $14.99/month
Xbox Game Pass for PC – $14.99/month
Dual Universe – $9.99/month
Lord of the Rings Online – F2P, with a 4-region expansion available for a one-time $19.99 fee

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Comments

  • Garreth Vlox

    And the deathspiral begins, this is a classic bad response to large numbers of players leaving, prices will be increased so that the now lower playercount generates the same amount of income, the raised prices will lead to further player departures which results in further price hikes to off set the continued player losses.

    April 22, 2022 at 5:33 PM
    • Eve_Osir1s Garreth Vlox

      If fanfest doesn’t provide anything hopeful towards eve’s future, I’m looking forward to watching the desperate measures that CCP will go to in order to fund their continued cycle of stupidity.

      April 22, 2022 at 10:32 PM
      • Garreth Vlox Eve_Osir1s

        they’ve already shown you what they will be. Direct cash for ship sales, increased sub costs and nerfed income to push people to buy more plex. When they have driven enough people out of the game with the increased price they will need to generate more revenue and that is when they will introduce full blown pay to win items to keep the game afloat.

        April 23, 2022 at 1:19 AM
        • kwnyupstate . Garreth Vlox

          Interestingly the current 15400 plex for $500 is basically the same plex price as their new proposed 20000 plex for $650 so if you buy big you actually don’t get an increased plex cost.
          Currently 12 month sub is $10.95 per month and the new 24 month sub will cost you $11.29 a month so a small increase there.

          April 23, 2022 at 4:47 AM
      • Arrendis Eve_Osir1s

        FanFest will need to provide a lot more than ‘hopeful’. ‘Hopeful’ got us 2 years of scarcity, mining waste, and now structure changes that will pretty much cripple moon mining in places like Stain, Syndicate, and Great Wildlands, to say nothing of the impact it’ll have on j-space, and every remaining non-Horde structure in Poch.

        April 23, 2022 at 2:10 AM
  • Rammel Kas

    :dumpsterfire:

    April 22, 2022 at 5:58 PM
  • Kyle

    You know your missing the fact they spent a lot of money for non eve streamers to play eve for the day a couple days ago. They literally tried to pull in new players from streamers only to deliberately price hike the sub right around the same time new players would probably consider paying for a sub.

    April 22, 2022 at 6:01 PM
    • Garreth Vlox Kyle

      Which is hysterical when you realize that by doing that CCP has once again done the EXACT OPPOSITE of the industry proven trend of using price CUTS in combination with Twitch sponsored streams to attract new players… It’s a miracle that the idiots running CCP managed to make it this far given how dumb they appear to be.

      April 23, 2022 at 1:22 AM
  • kwnyupstate .

    I hope people decide not to go to fanfest.
    Going to fanfest means you are a fan of CCP.
    Boycott it and make a stand.

    April 22, 2022 at 7:04 PM
  • Sirhan Blixt

    Clearly the problem is too many people sharing passwords.

    April 23, 2022 at 12:55 AM
  • Sunorc1776

    Two years of Eve Online being pretty much not worth my time to play. Now CCP raises the sub costs. Fanfest had best be the reveal that Eve is launching some groundbreaking services if they want me to keep giving them my game money.

    April 24, 2022 at 12:30 PM
  • IDK who needs to hear this, but the rate hike won’t affect you if you’re not subscribed to EVE Online. :themoreyouknow:

    April 24, 2022 at 6:24 PM