EVE Free to Play Trailer Released

Quendan 2016-10-29

“This game… you’re not ready for it.”, challenges the EVE is Free trailer that has been released during EVE Vegas. Coming in slightly short of 2 minutes, the trailer mixes voices from EVE players with stunning visuals and in-game footage. In line with the game’s usual marketing strategy, CCP heavily touts the intrigue aspect of the game, as well as its giant space battles. While EVE is probably the most hardcore PvP game in existence, leading the trailer with betrayal and intrigue instead of epic space battles is a bold move. The big paradox of EVE’s marketing is that what is advertised – nullsec PvP – is also the part most people are least likely to get into. I, for one, will be curious to see whether our friendly community of space nerds will ‘correct’ the trailer in the vein of This is REALLY EVE.

EVE: Ascension will be released to the world on Tuesday, November 15, after CCP pushed the date back a week due to bugs. The most prominent feature will be the move to free to play, accompanied by a revamped and voice acted New Player Experience. However, most people probably equate it with the release of Engineering Complexes, citadel-like stations that are designed to take over the role of moon-anchored POSes for industry players. The update also sees changes to off-grid boosting, possibly leveling the small-gang PvP playing field to something more manageable for new players. We at IN are excited about the upcoming changes and will update you with analysis once we could test them in the game.

For now, we have a trailer. What are your thoughts – does it reflect properly on EVE and will it bring in an until now untapped demographic of players? Discuss in the comments below.

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  • Rhivre

    I like the use of players voices in trailers, although, I do also love the cinematic trailers they do.

    Hoping they can get the bugs out of the NPE soonish ready for release, with those, and the rorq changes, and the ECs coming out, its exciting times ahead 😀

    October 29, 2016 at 9:53 AM
  • Caleb Ayrania

    Part 2 of “This is EVE”. Looking forward to part 3 in April. FanFest 2017 her we come!

    October 29, 2016 at 5:07 PM
  • Erick Asmock

    This is not EVE’s silver bullet. CCP needs to adjust how they think of the game and the players before they can move EVE to a place of success.

    Alpha clones, while exciting to talk about, will be nothing more than a flash in the pan.

    Yes, I hope I am horribly wrong.

    October 31, 2016 at 12:04 AM
  • Xenuria

    Based on what I have seen this clone system is going to do wonders. It’s not a silver bullet at all, it’s just a rather large step in the correct direction.

    October 31, 2016 at 2:56 PM
  • Erick Asmock

    Numbers will not lie. Conversion % will be an interesting metric. However, in the past CCP has been bad at using PKI to decide if something is a success or not.

    I see this more of a gimmick to battle the nose diving PCU and counteract the negative effects both from the business and user impact. The dropping PCU is a snowball that will wreck the economy. The new structures can buoy that only so long.

    October 31, 2016 at 8:14 PM