Asher Ascends to the Apex of the Alliance


Header Art by Froggy Storm

Yesterday in a mid-week Fireside Chat it was announced that Asher Elias will be the new leader of Goonswarm Federation and the Imperium Coalition. He gave a short speech that he had specifically prepared for the occasion which has been well received by most people, both within the Imperium and without. This marks a new day and new direction for the Imperium.

(A full transcript of the speech is included at the bottom of the article.)

What Did He Say?

Asher opened by highlighting how EVE stands out among the masses of other games. He called upon the emotions people feel when they play EVE that just doesn’t exist elsewhere. From there he spoke about the drawbacks of optimizing gameplay. How it ultimately hurt the Imperium and Eve as a whole.

The next topic Asher addressed was his view on World War Bee. Optimized gameplay is safe gameplay, but it’s not always enjoyable. The M2-XFE Massacre should have been a deathstroke, but it was pulled short. And while he understood the reasoning behind that decision, it was not the one he would make. He finished out the war but then stepped back, waiting till people were ready for a change.

Moving forward, Asher plans on taking a new approach on how to lead the alliance. Instead of ensuring Goonswarm could endure anything, he will venture into uncertainty to achieve even greater deeds. His goal is to shape the story that is Eve, even if he doesn’t know what the ending will be.

Asher’s parting words were those of hope and encouragement. He emphasized his desire to rekindle the romanticism of EVE. It was a call to return to Eve, fleet up, and make memories together.

The Reception

The excitement following the announcement was nearly palpable. Many notable figures sent Asher their congratulations and condolences for the promotion. It also sparked a number of people to say they plan on returning to EVE. And in some cases it was both. Mind1, the official Battle Bard, acted swiftly to make a remix to play as the Imperium anchored a frontline keepster. Asher also made an appearance on Theta Thursday where he answered many questions.

There were a number of highlights that I’d like to emphasize. A big one is Asher’s desire to make EVE less toxic, keep the rivalries in-game without turning to insults. It is a game after all. He also hinted at other inspirations beyond Warhammer40K, perhaps Lord of the Rings. And his stance that pineapple on pizza is a personal choice. Perhaps we really should get him an actual chair.

The Speech

Hi friends. I haven’t come up here to read you a typical talk about the alliance and what it needs this week, I don’t have an itemized list from each department with bullet points to hit. Instead, I have come to talk to you about EVE Online. I think every one of us can think of another game that if you want to have fun for 60 minutes easily blows EVE Online out of the water. But if I asked you about a Halo match you had 5 years ago you couldn’t tell me a single thing about it. However if you get some EVE nerds sitting around the digital fireside you can bet that they will start waxing poetical about a fight that happened, 5 or even 10 years ago. They will fondly remember their FC and call out the time that they saved the day by landing that scram or the time their titan died and they reshipped into another titan and jumped back into the same fight. I’m an EVE romantic because of those chats around the fireside. There may be a million other games that are better to play but there none that are better to experience. EVE is the game that we tell stories about. EVE is the game where we fondly remember our comrades that we fought with and hope they are doing well, wherever they are in life.

But as time goes by we started getting bitter. It’s easy to start building up anger at this game and at our enemies. We’ve seen how the sausage is made. Everyone here has an idea for how to improve things and we’ve all been frustrated when what we would like to see change doesn’t happen. But, we have also been part of the problem. There’s a problem in video game design where if you let the player sit around and build up their walls and their weapons they will do it in such a way that they will never attack until they have no chance of failure. Until they’ve optimized every last bit of fun out of the game. How many of you here who played Age of Empires or Starcraft can say you didn’t do exactly that. When the game let you, you made your army so big that by the time you finally attacked your CPU foe they had absolutely no chance. And after you did that there was this brief, tiny moment of happiness as you watched the enemy fall so swiftly. But it’s like playing Grand Theft Auto with all the cheats on, it’s fun for about an hour then you get bored.

In our last war, World War Bee, we fought in M2- and we did what every player seeks to do. We utterly destroyed the enemy. We had their titan fleet trapped, we had their morale destroyed. And did we take advantage of that? No, we decided that instead of threatening their keepstar exit route we would sit in that same system for months ineffectually camping them in. Our intel after the war told us that our enemies were shocked at this, they were ready to crumble and they thought we would surely attack their keepstar in NPC Delve and they knew that once we did, they would have to leave.

But we didn’t do that. We let them rebuild their shattered morale. And a war that should have been over in weeks took another 6 months. I was specifically told I was not allowed to attack, that all I could do was camp. Because even though we had one of the greatest moments in the history of wars in EVE Online there was a still a 5% chance of failure. And that 5% chance of failure was too much of a risk to lose our merchandising and our subscribers. The goal was not to win, it was only never to fail.

And to me that was a betrayal. The amount of time that everyone had put into the war was immense. People made sacrifices of their friendships, their money, and their personal lives. I remember friends inviting me to see a movie on Friday night but I would turn it down because I needed to be within sprinting distance of my PC at all times in case the enemy attacked. And when I was told that we couldn’t finish the war it spoke volumes to me about what was more valued, the time and lives of the people who run it or the smallest of chances of failure of the empire. It wasn’t right. But I stayed on, I finished the war at great personal cost, and I didn’t say anything negative. I just told people I was taking a break because I didn’t want to threaten to tear apart the group that I care about, so I just waited for the right time.

And now that time is here, this is our time. It’s time for things to change. If you joined Goons because you wanted to have a totally safe titan until the day you quit the game of boredom then this is no longer the place for you. It was easy in the past to sit behind our player erected walls and have our leader insult our enemies based on the things they did out of game, based on who they were. The policy, unspoken but ever-present, was to make them so angry at us out of the game that they had to attack us in the game. This is corrosive, and it’s no way to run an alliance.

From now on we will make people dislike us because we evicted them from their space. Because we made them move three times. They will want revenge because we fought them not because we made fun of how their leader looks. You will get the chance to be part of the stories that people tell about this game. You will have the chance of incredible victory or the chance to experience failure. It’s time we start pushing in the chips that we’ve gathered. You bought a super? You built a titan? It’s time you had a chance to use those not to shoot an undefended fort but to shoot their guns in anger. To become the story.

In EVE you can’t vote for an alliance executor. But there is a truly powerful way you can show your endorsement of a leader. You vote with your feet. And I’m going to ask you to vote for me. EVE Online is a game that delivers greater experiences than any other game but it also demands more sacrifices. And when you are staying up that extra hour late even though you’d rather be sleeping because you work tomorrow your alliance leader won’t be missing it because he’s got other things to do. He will be right next to you in fleet.

So if this is the future you want for Goons, the future you want for the Imperium, I want your endorsement. I want you to resub that capital account. I want you to show up to fleets in greater and greater numbers. Be there next to me—we will create those memories, those stories together. There was a time when every one of you was a romantic about this game but slowly you lost it. You took on the title “bittervet” and you bore it proudly like armor so that no one could accuse you of loving it and make a fool of you for liking it like you once did. If you ask me if I’m bitter about EVE Online, about Goons and the Imperium. No, no I’m not. I’ve fought with every one of you and all I remember are the good memories. How can you not be romantic about EVE Online? So I thank you for the trust you’ve given me, and I ask you to be a romantic about EVE Online, about Goons, and the Imperium again with me. I’ll see you in fleet.

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  • Winston Archer

    I’m not a goon but I’d follow this man to the gates of hell. Awesome speech now let’s hope his pilots vote for him.

    July 30, 2022 at 1:40 PM
  • Guilford Australis

    I’ve flown with Asher many times, for many years. He’s an authentic and unique leader.

    GSF and The Imperium are in good hands.

    July 30, 2022 at 9:22 PM
  • Tanariel

    Did The Mittani resign ?

    July 31, 2022 at 5:47 AM
  • Jimmy culebras

    All hail our great commander in chief Asher Elias! Long live Asher, long live the imperium!

    July 31, 2022 at 7:07 AM
  • andre michalczuk


    July 31, 2022 at 7:36 AM
  • If CCP could get leadership half as good as Asher I might come back to the game,

    July 31, 2022 at 11:19 AM
  • deadmanonleave

    As someone sat on the other side in World War Bee and who despises toxicity, this seems like a really positive move and sounds like more of the Eve that we all want.
    Really perceptive on stories vs gameplay too,

    July 31, 2022 at 11:47 AM
  • Jeet_Kundo

    Asher is definitely top of the list in terms of eligible bachelors to hand the scepter to. If, and when, I decide to sink some hours into the game again, I’ll be looking forward to seeing the new direction the Imperium has taken

    July 31, 2022 at 8:23 PM
  • Xa1n

    Great speech Asher. The cream always rises to the top. Good on you. You may have saved Eve.

    August 3, 2022 at 3:38 AM
  • kwnyupstate .

    Asher as leader of the Imperium makes any future potential great war on goons much less likely since the Mittani was severely disliked by much of PAPI. What horrible claims could any future “PAPI” make of Asher?
    The only drawback is whether Asher could be as good a unifying force for the Imperium as Mittani was and I think he can be. I am a Mittani fan but Asher is also great.

    August 3, 2022 at 10:34 PM
  • Crankier

    No, no, no. Oh, my God. I’m hot and fat now.✌✌️

    August 22, 2022 at 5:53 AM
  • Deni'z von Meanace

    Is this source completely abandoned and Imperium about to disband?

    August 26, 2022 at 11:09 PM
  • Yoshi Tadaruwa

    I am just curious. It has been nearly two months since this post was made and nothing has been posted here since. With the leaving of Mittens, did INN shut down?

    September 23, 2022 at 4:01 PM
  • Michele Manfredi

    <3 . the best defence is the attack. run imperium run 😀

    October 2, 2022 at 8:24 AM
  • Kamin

    Dont jinx it plz nooooooooooo

    November 23, 2022 at 4:32 PM
  • George Haufman

    Can you please give me the link?? where did you read this??

    November 23, 2022 at 6:31 PM
  • NotAffiliated

    Damn, if I was a Goon, I’d go to the gates of Hel with this guy. He clearly has a vision, is passionate about it and not afraid of criticizing his own and shaking things up. I feel like the point about keeping conflicts and rivalries within the game is very sober – personal toxicity is not good for the game.

    January 8, 2023 at 5:03 PM
  • Morten Rosenkrans Lund

    The heart’s in the right place, but it’s not gonna work. The walls are already built. The chance of failure has been gone for years, & your game is on easy. Last war saw more ships destroyed than ever before, by fewer participating players than ever before. The masturbatory mentality of fanatical devotion & self-aggrandizement has allowed you to win. The prize is a sandbox where you get to play with yourselves, sterile and risk free. If you want this game rejuvenated, burn your empire to the ground before the last few stragglers outside it call it quits. All you are doing now is burning ants with a magnifying glass.

    January 11, 2023 at 2:52 PM