Plex Prices: The Damage To EVE Online


At the time of writing this article, PLEX is priced at around 4.4 million ISK per unit, or 2.2 billion isk to subscribe a single account for 30 days. While this may seem like just a number, this is extremely important. When I first started playing (4 years ago in May), it cost less than a billion ISK for a month’s subscription, and the cost was increasing, but it was increasing slowly. Now that 1 month of Omega costs 2.2 billion ISK, and with the rate of inflation of PLEX increasing on average, this could pose a huge problem for EVE Online.

With PLEX prices being this high, CCP has most likely seen a increase in the amount of PLEX bought from them, in turn feeding more PLEX into the in-game market system. While this is good for CCP in the short term, I think this could lower the amount of players and damage the game in the long run.

The Casual Player

Imagine a person, we’ll call him Jeff. He has a job, goes to the gym, and also has a family to take care of. He gets enough time in his schedule to play EVE for roughly five hours a week. His favorite activity happens to be small-gang lowsec PVP with his friends, but he pays for his single account with isk he earns in-game.

Jeff’s primary income source is by ratting in anomalies using a Vexor Navy Issue, making around 60 million ISK per hour. He would need spend 36 hours in his VNI to earn enough money to pay for 30 days of Omega Subscription. The problem is that with his schedule, he can only play for around 20 hours every month. As a result, Jeff finds himself unable to pay for his month of subscription. Jeff also cannot afford to replace his PvP ships when he loses them, which happens occasionally. Now, Jeff could spend his hard-earned money to purchase PLEX, but he has other priorities in his life, and besides, that isn’t the point. The point here is that Jeff is a symptom of a larger issue.

That larger issue is that the age of casual EVE players is coming to an end. In the modern era of EVE, many players either have a Rorqual fleet of some size, make their ISK in trading or industry, or they rat using capitals and supercapitals. Meanwhile, Jeff cannot make enough ISK to pay for his PLEX each month. In a game that’s known for being able to subscribe and play using in-game cash, many casual or mostly-casual players are finding a monthly PLEX to be a near-impossible goal to shoot for.

Just Don’t Pay?

The automatic response in modern EVE is to simply ask: why not use an Alpha Clone? The simple answer is that for a great many people, once they try a full subscription, they don’t want to go back. There is nobody in EVE that can say an Alpha Clone is not at a disadvantage. As simple examples, Alpha players cannot use Tech 2 ships, cannot use some Tech 2 modules, and they train at a 50% slower rate. These factors alone can make Alpha Clone usage frustrating.

So, most Omega players do not wish to take a hit to their subscription state and the way they play EVE. As a result, these players will continue struggling to play as casually as they have before, as PLEX prices continue to rise. I am in this boat myself, being a student without a job, mostly focusing on my schoolwork and my sports commitments.

The Problem With Prices

The main problem with PLEX is it is needed per account. If you are one of those players who own a number of rorquals, or have a large scale industry or trading operation, the current PLEX prices are likely still manageable. However, when prices start to approach 3 and 4 billion ISK for 500 PLEX, the game will start to see a reduction in the number of accounts being subscribed for ISK.

This will certainly cause a small reduction in the inflation rates of PLEX, but when it gets to the point where the more dedicated players we mentioned earlier have problems paying for PLEX with in-game currency, CCP will be faced with a large problem. When 10 accounts cost close to 200 USD a month to subscribe and players cannot generate enough ISK per month to reduce that real-life cost, the EVE Online player base will fall off a cliff.

To be clear, this is a opinion piece. It is absolutely my point of view. I am not sure if others share the same ideas, but if a majority of players start to recognize this as a problem, then it needs to be addressed before it is too late. In order to ensure subscriptions are manageable, we need to slow, stop, or even reverse the inflation. To achieve that goal, we need to figure out the source of these problems, then push CCP to act. Sound off in the comments with your thoughts!

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  • Do Little

    The problem is too much ISK chasing too few PLEX. The demand side for PLEX includes subscriptions, skill extractors and vanity items like skins but the supply side tends to be more casual players who use it to fund their in-game activity.

    Part of the problem is veteran players hoarding PLEX as an inflation hedge but CCP could reduce the pressure with a subscription sale or even a PLEX sale.

    Last, but not least. Playing the Omega game free is not an entitlement. CCP is a business and the developers expect to be paid. In my opinion the entertainment value I receive is worth the subscription fee. Your Jeff, playing 20 hours a month would basically be paying 50 cents/hour of game play with an annual subscription.

    April 11, 2019 at 8:08 AM
    • Rammel Kas Do Little

      This last point is where the argument falls off the bus. PLEX is used for many purposes now compared to even a year or maybe two ago. The issue at stake is player retention and engagement. If you drive too many semi casual players out with lets be honest… is simply human greedy pricing… you risk the concurrent user counts nosediving and you get nobody to play with.

      This indeed was the acknowledgement back when CCP had a professor on staff to handle this adequately. To balance the use cases.

      From a business point of view CCP really DO NOT want it too high because their contingent asset conversion to income will not happen if too few people “use” the PLEX by applying it to accounts and whatnot. They ideally would like to see people’s market PLEX converting over within a month. Not just sit there forever.

      So the question really is how long till CCP flush all that to market by say… putting an time limiter on it?

      April 11, 2019 at 10:54 AM
  • Daniël van den Hoek

    People spend 50 dollars every few months to buy the next version of their favorite game franchise or the next DLC. Paying only the sub for the Omega would be like 150-200 a year for the game that gives far more opportunities than 90% of the other games out there, sounds like a cheap bargain to for me. People are buying shoes for that price and probably will fuck those up anyway so i don’t see the problem really. If they wanna play casual like your Jeff, let him stick with Alphas.

    April 11, 2019 at 10:51 AM
    • You are not wrong but it’s just easier for CCP to change than it is for thousands of people to start showing a degree of financial responsibility. I am an outlier here, I work retail and I pay for my game with a monthly subscription. I also fly to fanfest each year but in between eve meets I don’t buy… hardly anything. No shoes, no pants, nothing. Expecting your average 30 something to have the level of financial discipline that I do or to expect high sec casuals to hold off on pre-ordering the next CoD/WoW Expansion/Etc is preposterous. We have a responsibility as a community to save them from themselves otherwise you know what? They WILL leave.

      April 11, 2019 at 12:50 PM
    • You are so wrong
      CCP earn more money with those that buy plex with isk rather than with those than pay with dollar -> 1 month with plex is 20$, 1 month with dollar is 15$
      Basically if nobody buy plex anymore iit means less people with buy plex, meaning less money for ccp ..

      July 2, 2019 at 9:17 PM
    • Carlos Luque Daniël van den Hoek

      Sure mate, i can’t use my 2 acc anymore because plex price and not gonna pay 40 euros when i could pay 50 for 3 months sub.
      plaxes has changed in and outgame.
      Alpha clone don’t let u run t2 weapons, battleships, salvage ships, not allowing you to make tier4-5 missions. Can’t use miners except the most basic wich sucks, can’t use refinery, can’t use your already trained skills.
      I remember when a plex cost 600m. Other players bougth it at eve store and then sell it at ingame market. they got money and we could play. Nowdays still the same but ingame plex unpayable.

      Whatever i could pay 1 month and make raids but i have not enought time, sadly this game is dead for me, even if i love it.

      January 21, 2020 at 1:57 PM
  • DrkyDrky

    The current surge in recent PLEX price is likely due to market manipulators (ie. leocaldari) and their army of market bots manipulating the PLEX price for profit.

    This seriously needs to be investigated.

    April 11, 2019 at 11:51 AM
    • Krister Brandser DrkyDrky

      Now you’re sounding like the SEC.

      April 16, 2019 at 2:56 PM
    • QuantumNova DrkyDrky

      its market trading that drives it up. no bots needed (buy low sell high) trading 101.

      November 21, 2019 at 2:19 PM
  • Erik Kask

    I think it would be a bigger mistake if CCP did step in to try and manipulate the value of PLEX. PLEX is the gold or silver of EvE. Compare it to the real world marktet. You are going to see large swings in the value of commodities from time to time. It is the player base that sets the price of PLEX through the free market economy. (Capitalism) If there is someone outside of the game that is manipulating the value (bots for example), then by all means CCP should shut that down. But if they are comfortable saying that the value of PLEX is a result of supply and demand, then they should keep their hands off and let the market surge run it’s course. Trying to control one small segment of the game’s economy, could break the entire thing.

    April 11, 2019 at 1:21 PM
    • Garreth Vlox Erik Kask

      “It is the player base that sets the price of PLEX through the free market economy.” And what we are seeing now looks more and more like market manipulation, which is countered in real world markets even in capital systems by the government so it would not be completely unexpected to see CCP do something to counter the rapid climb of plex price, they’ve done it before in the form of plex sales with larger than normal discounts what they will do this time around is yet to be seen.

      April 11, 2019 at 7:26 PM
      • It realy isn’t a case for CCP to bother. The older of us remember plex prices of ~400-500mil per one (500 respectively), it went slightly up to 800mil – 1bil and people went nuts – that was in times when there was no free2play model. If there is some sort of manipulation of the plex market, its just taking advantage of higher demand, nothing more, nothing less, hence doesnt need any intervention fro CCP side.
        You got F2P now, you see the impacts of Serenity shutdown, you see the impact of injectors.
        All the things nobody asked for v0v

        April 14, 2019 at 1:25 PM
  • DickDastardly

    Jeff should pay for a subscription then and spend his 5 hours a week doing more of the PVP that he loves instead of grinding to grind more and do a tiny bit of PVP with the time he has left.

    You can still fly a 60 mill an hour VNI as an alpha you can fly pretty good version of ships that are cruiser sized or smaller so Jeff would be better off spending 2 hours a week ratting and 3 hours of PVP as an alpha anyway. Or Jeff could do Abyssals in a Gila and earn way more than he’s getting in a VNI.

    PLEX should be taken off the market. If you want to buy it with actual money and use some for game time and some for ISK then that should be ok.

    Have certain NPCs buy PLEX for a fixed amount. Don’t allow them to be traded on the market or in contracts.

    April 11, 2019 at 1:41 PM
    • A subscription costs less than a gym membership, so ‘Jeff’ could save money every month by doing exercise outside of the gym.

      April 11, 2019 at 2:37 PM
      • DickDastardly phuzz

        He probably only uses the running machine and exercise bike so there’s no reason for him to go to the gym anyway. Going out for a run or a cycle would get him away from his hypothetical family for just as long and that’s the only reason he plays Eve or goes to the gym.

        Jeff probably smokes too so one packet of cigarettes costs as much as a months subscription.

        People like Jeff aren’t the one’s who PLEX though it’s people like Tony who multi-box (BOT) 20 accounts. They’re earning so much ISK doing it that it’s pushing up PLEX prices. They add nothing much to the game but they’re where all the RMT trading comes from.

        April 11, 2019 at 2:53 PM
        • A pack of smokes in the US is at best a half a subscription.

          April 12, 2019 at 1:28 PM
          • BatmanBaby Noob

            and you can do much more with a subscription thatn a pack of smokes. What about buying ISK? Do you think that is expensive too?

            August 10, 2020 at 2:46 PM
          • Romina Barraco BatmanBaby

            Is not expensive, is just not advice to do it. But if you must, find a trusted third party seller to do it.

            August 11, 2020 at 12:19 PM
          • Jony Fallon BatmanBaby

            Hi Batman, you can; but only using trusted sellers like mmoauctions. Stay away from forums, and just do small to medium bits. Dont get greedy or the game will realize what you are doing.

            August 12, 2020 at 11:21 AM
        • QuantumNova DickDastardly

          while us lifers hate bots, they actually do quite a bit for the game, you just dont see it since those resourecs are funneled into null sec economies that simply are not a part of normal gameplay.

          November 21, 2019 at 2:07 PM
      • Nar phuzz

        If Jeff is in another country which has a not very valuable currency, that makes paying 20 $ a month nearly impossible for Jeff and he simply stops playing…

        May 10, 2019 at 6:02 AM
        • Carvj94 Nar

          He’s probably doing fine if he can afford a gym membership instead of going out for a jog.

          May 13, 2019 at 10:25 AM
    • Empanada DickDastardly

      what if jeff its from a 3world country when dollar cost a loot…Lets say if you want to buy an Euro with dollars you need to pay 4 dollars per Euro if the subscription cost 15 Euros who much dollars you need?. imagine that with Mexican currency or Colombian or Chinese currency, you think jeff its going to subscribed those accounts? knowing that the minimal wage in his country its equivalent to 360 dollars or less? i think CCP should start tinkling on this economic nightmare that is coming. :S

      April 19, 2019 at 2:37 AM
      • QuantumNova Empanada

        ccp adjusts prices based on your geographical region. 1 plex costs 14.95 american dollars. and then the price is increased or decreased based on supply/demand as well as vendor.

        in venezualia, where the local currency is basically worthless, eve online charges under 5$ american.

        November 21, 2019 at 2:11 PM
  • Zuma Medina

    How about players who live in other countries, such as: Colombia, Argentina and Mexico. Paying for the monthly subscription is not an option, because most players cant afford to pay it with real money. For these player, is a daily struggle having to work hard in game to pay for their Omega.

    April 11, 2019 at 4:38 PM
    • Frekazoid Zuma Medina

      but yet they can afford a PC?

      April 13, 2019 at 9:26 PM
      • mniezo' Frekazoid

        i am just gonna give you a minor example from my country, which is in europe so technically the richer part of the world, but still, poorer than the big powerhorses.
        with my eve subscription money i am able to pay for the following, monthly services:
        – best internet connection available for persons (not companies)
        – tv sub
        – phone sub, including costs with unlimited internet and unlimited voice
        – still have money to buy a beer
        all this because of imparity between euro and our moneyz here. “work for an hour at macdonalds” for the eve sub in other countries is “work for a few days”. to make a correspondence imagine having to pay 3 days worth of minimum wage work in usa, for eve. that’d be around 200$, right? now, would you boyz still sub at that monthly cost?
        not complaining, just explaining what this dude meant.

        April 16, 2019 at 8:37 AM
        • Empanada mniezo'

          in Colombia with 85 dollars i am able to pay for.
          -water and electricity.
          -phone and cell phone plan.

          food normally cost 100 dollars for mi family of 4.

          now, if i pay for a subscription of one account, cost more than my gym. and the bus tickets for almost one weeks. lol, minimal wage here its like 360 on dollars i have 4 accounts no way going to subscribed with mi creepy COLpesos, some of us are going to just stop logging because local currency don´t justify the spend, that is not going to happen for me.

          April 19, 2019 at 3:03 AM
    • Some of us are using very linear logic. If i cannot afford something i’am not gonna have it untill i save enough to buy it. It is that simple realy.

      April 14, 2019 at 12:54 PM
      • MrcS waltari

        You’re mixing a purchase with a subscription. The issue here is the currency conversion. If you look at games on steam, they almost always adjust prices geographically to at least mitigate this issue.

        Edit: And CCP is doing it also. They sell in euro, pounds and dollars. But, they forgot the rest of the world. Oh boy…

        July 3, 2019 at 7:32 PM
    • Empanada Zuma Medina

      yea, i am from Colombia, and month subscription its freaking expensive for me, and i win more than minimal wage :S, even dedicating some real money to buy plex for myself its horrible for the COLpesos transition to Dollars. this issue its hitting some Latin american guys for sure. including myself TT. if this continue to 3b per account i going to start unsubscribing accounts.

      April 19, 2019 at 2:46 AM
  • Dorin

    easy! stop that fuking plex station trading… generating billions from thin aire with no effort… boring and useless gameplay that kills the game…

    April 11, 2019 at 6:55 PM
    • PuiuCS Dorin

      how is that useless? it really helps cheap-asses like you who don’t want to play get a chance to NOT PAY. that alone creates incentives to add Plex on the market and that alone creates content beyond just using the market as it raises the player count.

      May 25, 2019 at 12:16 PM
      • Dorin PuiuCS

        before saying something you should know what you say… i dont plex you ashole so dont assume everyone is a cheap ass like yourself… i subscribe like a normal person…and if you play just for the market go do some RL trading and don’t waste your time in a game… plex is useful but trading plex is killing the game… billions out of thin air… and now how much must one play to sub with plex? it is near to impossible for newer players…but was the whole ideia! that is all because assholes stay in station updating prices all day… very fun gameplay indeed… with this prices i don’t see any incentives to play nor other will see… frankly flipin plex should be prohibited… you should only use plex to buy isk or sub… not for making profit… that is fuking killing the game… no skill required for this… and any idiot can make billions in days… how is this not broken mechanics? not to mention how boring and stupid this activity is in a videogame… all your thousands of billions are worth nothing in RL so you shouldn’t loose time on making money, but having fun…

        May 28, 2019 at 11:22 AM
        • PuiuCS Dorin

          nobody who subs like normal speaks like you about this topic. you are either talking BS or just trolling.
          why do you even care that some like to do station trading? are you also going to tell me that people should also not mine because it’s a bad gameplay style?

          such a stupid comment. only biased views that have no relation with reality.

          May 28, 2019 at 3:11 PM
          • Dorin PuiuCS

            dude, you talk like you know better what i do than myself! nobody like you ??? you know every single player now i guess! impressive arrogance and lack of respect for an unknown person! Fyi i ve done it all… mined, flipped plexes, subbed with money and with plexes and trading and all that shit! if you dont believe me fuck off … but if you do, then you should know that flippin plexes is a cancer… i am saying this because i ve done it and i know… it is too easy to make money, you just need an initial capital and that is it… every ashole can make billions… it is not healthy for an economy these margins… also no skill required for this… that is not a competitive mechanic is broken! they have to limit amount of plexes traded per day or reduce the margins drastically…

            May 28, 2019 at 4:44 PM
          • PuiuCS Dorin

            like i said before:
            only biased views that have no relation with reality.

            you think you are special because you tried many things? news flash, so did many others.

            i’m neither arrogant neither biased like you. next time, try using reason when writing an argument. looking less in the mirror and more at the world around you should help.

            October 31, 2019 at 11:21 AM
          • Dorin PuiuCS

            you are not arrogant, just an idiot who thinks know better than others… not gonna waste any more energy arguing t… CCP knows better, hence the blackout and tax increase to reduce plex swapping… but hey what do i know about the state of the game… you are definitely the mastermind behind it all! btw your reply is like few months too late!

            October 31, 2019 at 3:06 PM
          • PuiuCS Dorin

            you are just angry because you now i’m right.

            And if CCP can’t experiment with things then how are they going to get feedback? Cool, you didn’t like the blackout, big deal. It’s retarded to hold it against CCP when they listened to the feedback. It’s retarded to expect perfection from every update. I don’t see you praising the good things, you are just shit talking about the things you didn’t like exactly like a kid. Get a life dude.

            November 2, 2019 at 11:35 AM
  • Guilford Australis

    Others have stated these points in more descriptive terms, but to summarize:

    1. EVE is a subscription service and has been since launch. Just because a mechanism exists for high-engagement players to substitute an earned in-game resource for the subscription fee does not mean low-engagement players are equally entitled to escape the subscription fee without investing the time needed to earn the in-game resource that would allow them to do so.

    2. The cost / inflation of PLEX is a red herring. As is the case in real-world markets, EVE’s market fluctuates wildly across multiple commodities, some of which are more volatile than others. If the hypothetical Jeff is being priced out of the PLEX market, I could point out that Jeff can currently buy capital and supercapital ships for half what they sold for five or six years ago. It is not CCP’s job to create winners and losers in EVE’s market.

    3. CCP claims not to influence the market directly through supply manipulation or price manipulation. There is no reason to believe CCP will change its policy simply because hypothetical arguments can be made that PLEX inflation might affect player engagement.

    4. No data exists to substantiate the claim that PLEX inflation affects player engagement.

    April 11, 2019 at 8:00 PM
    • Rammel Kas Guilford Australis

      1. True… but do keep in mind there is a limit to real life discretionary time as there is to discretionary spending.
      2. You seem to ignore the accounting principle at work when people buy PLEX and bring it into the game client. This becomes a contingent asset until such time as consumption takes place. So CCP absolutely DO want to see people apply in game resources to use the PLEX for whatever reason in game so that they can convert these contingent assets to income. So this point is not completely valid. Depends of course if CCP follow IFRS. I would posit they do follow IFRS because of their international stakeholders.
      3. Not quite true. They did have the confiscated RMT PLEX rattling around a vault and under the previous staffing with that economics professor they did inject this back into market to crash bubbles. They would still have that around if they didn’t recognize the change in the nature of this PLEX yet.
      4. No. Refer above point on discretionary time and real life requirements. You can in fact calculate at each point where requirements would begin to cut too deep into each players’ available method for making isk, and the time they have on hand to use for that purpose (minus of course other real life commitments). This is known. We are fast approaching the point where the majority of hisec mission runners and especially miners lie on the graph. A rough 4.4-5 would begin to shed these players, but it will only begin to bite you in the ass a month or more down the line. This sticky timing is fooling the average marketeer. There are plenty OTHER users of PLEX still in the market at that point so they will not likely see it on their screens. They will have no warning.

      The bottom line is still that there has always only ever been a steady amount of real life transactions buying the contingent assets of PLEX off the website and assigning this to their in game clients. This we do know. Unfortunately the other uses of PLEX like injector farms, speculators and the like are busy driving the greed of these sellers to unsustainable levels where it will soon begin to shed concurrent users.

      CCP know that their game remains viable only as long as there are enough concurrent users to spark off each other. So it stands to reason they will at a point enter the equation to stabilize the market and squash the shit out of the speculators. Therefore I think it is a false assumption to think that this is an open top where you can just up your prices all the time. Just hope nobody I know gets left with the can in their hands when that looneytune stops looping.

      April 11, 2019 at 10:41 PM
      • Guilford Australis Rammel Kas

        I certainly appreciate the wide range of opinions on these subjects. A few brief responses:

        1. Agreed, though clearly there is enormous variation between the article’s hypothetical Jeff scenario and the unemployed 20-account multiboxer who spends 16 hours per day ratting or mining. CCP is expected to achieve balance within that spectrum.

        2. This makes assumptions about desires or intentions that CCP has not stated, so neither of us can form a compelling argument based on your assumptions.

        3. I’m not aware that this was documented in any verifiable way.

        4. This is conjecture, not data. I can imagine many scenarios that might support or contradict your assumptions. However, as I stated, no data has been released to weigh in on either side and so the issue remains in the realm of pure speculation.

        April 11, 2019 at 11:40 PM
        • QuantumNova Guilford Australis

          as a vet, with a large collection of vets, plex increases player engagement. atleast for the 500 some members i regularly play with.

          it would be against the most likely answer to assume we are freaks and everyone else hates the game due to one item.

          also plex isnt that expensive compared to some of the more high end fittings you can put on your ship

          November 21, 2019 at 2:18 PM
      • MartynaKochanowic Rammel Kas

        Totally agree with you Rammel 😉

        August 22, 2019 at 6:48 AM
      • QuantumNova Rammel Kas

        you haters are all dumb, as a 15+ year vet of eve online i can tell you all with no doubt that plex has been a real boon.

        there is something just like plex in real life. its called stocks.

        November 21, 2019 at 2:16 PM
    • QuantumNova Guilford Australis

      upvote this because its actually the truth

      November 21, 2019 at 2:13 PM
  • John Newell

    Where the fuck in lowsec can you make 60 million isk an hour with a vni?

    April 11, 2019 at 8:53 PM
  • Pee Wee

    Maybe CCP should start sell:
    – ISK for RM in webshop and
    – PLEX in game for a fixed ISK price, they decide and balance the price, depends on EVE actual economy status
    – Omega time for RM too as till now

    How about you?

    April 12, 2019 at 4:48 AM
    • John C Pee Wee

      This whole topic is not on point of what the problem with PLEX is.
      PLEX and it’s function ingame is the problem. Ability to convert ISK to PLEX, there is the underlying problem to all of inequalities of the players. Also from poor game development, a vexation to CCP’s profits.

      October 3, 2020 at 12:37 PM
  • Noob

    I agree with you but it dowan’t take away from the fact that a lot of people don’t in Eve and Eve depends on having people in space to shoot. It isn’t Diablo.

    April 12, 2019 at 1:31 PM
  • You don’t need to rat that much: pay the $15/month and do whatever you want. Why the fuck would you try to PLEX an EVE account when $15 will do the trick? “Jeff” would never work a job that paid him $0.40 per hour, so why the fuck would he spend 36 hours ratting rather than part with $15 to cover his EVE sub? If you’re the kind of person that doesn’t have $15 and *does* have 36 hours per account per month in which to play video games, then by all means go ahead and rat I guess, but you might want to reconsider your life choices…

    April 14, 2019 at 5:25 AM
    • Deni'z von Meanace Ganthrithor

      Maybe because all Jeffs want for their 15$ per month a well balanced MMO vs. all these struggles we faced 15 years straightforward… Just saying.

      April 14, 2019 at 9:55 PM
      • Huh?

        BTW if people actually want a well-balanced game, they should be paying a realbux subscription… you’re not going to get some kind of egalitarian outcome when the developer is totally reliant on the tiny percentage of their userbase who are willing to shell out thousands of dollars a year to buy premium video game content. Nobody at CCP cares what the fuck Jeff wants because he’s literally worthless to them: he doesn’t give CCP money and he doesn’t contribute to in-game content because all he does is farm ISK all day every day

        April 14, 2019 at 10:10 PM
        • Deni'z von Meanace Ganthrithor

          He does give them money but not directly cause he buys plex in game which been bought for real cash by another Jeff from CCP who prefer to sell it ingame to another Jeff for ingame currency and not use for anything else…

          April 14, 2019 at 10:35 PM
        • The “Jeffs” of the game are not worthless. There presence in-game provides content for others, and a corp-mate/alliance-mate to others.

          If your corp loses 25% of its player-base because they can’t PLEX their account with in-game activity, how long will the paying players continue to play before they begin to feel that their corp is dying, or there isn’t enough content to be had in comparison with how much time and effort they spend looking for said content.

          June 3, 2019 at 3:01 PM
  • Yeh, but it was CCP’s choice to go F2P in the first place, so players are not the ones to blame. A lot of us would welcome the old model with 20 days trial. Unfortunately, thats no longer possible.

    April 14, 2019 at 1:03 PM
  • “How are player who only grind and not pay cash to CCP any good for the game?”

    They’ll go omega eventualy via plex someday. Plex is delivered on the market by someone who actually pays for it with cash, so its not like CCP is any shorter on money, they’ll get em anyway.

    April 14, 2019 at 1:38 PM
  • Sylphinja the Dark Rose

    You know back in the day when buying chars cost 2 plex to transfer and one plex was 300mil?

    April 14, 2019 at 5:13 PM
    • Sylphinja the Dark Rose Sylphinja the Dark Rose

      Or how a titan blowing up was about 1500$,’but now it’s around 800?

      April 14, 2019 at 5:16 PM
    • let’s not forget that it is much easier to get ISK now and that you can do much more with PLEX than before. It was only natural that prices would rise. nostalgia can blind ppl so be careful when you use it.

      October 31, 2019 at 11:16 AM
  • Empanada

    EVE online its a game that welcome a lot of different people for different countries, not all of us live in USA or Europe, over there one month subscription cost the same as a couple of beers, on 3 world country like mine cost the equivalent of like 10 beers and 2 hamburgers+the bus for the party xD, transition on dollars it´s simple so high. I know a couple like me that support the game some times buying plex, but can´t safford subscribing all months it´s just simple so high when minimal wage in our countries its like 360-, the article don´t address this tricky topic but i think overall the message its clean.

    In the long run, people its going to start logging off.

    April 19, 2019 at 3:12 AM
    • PuiuCS Empanada

      people who can’t pay already get a a ton of free content. if you are still complaining then all you are doing is showing us that you are cheap as f.

      May 25, 2019 at 12:04 PM
      • Carlos Luque PuiuCS

        ton of free content? so funny mate.

        January 21, 2020 at 1:59 PM
        • PuiuCS Carlos Luque

          do you always make stupid sarcastic comments when you have zero proper arguments? so childish.

          January 21, 2020 at 8:37 PM
  • asonofSocrates

    Sounds to me like you have folks who want to play for free (no real world dollars) while other people buy the plex and inject it into the system (using their real world dollars to subsize others’ game play in return for in game rewards) and the plex buyers are complaining it costs them too much? CCP needs real world money to keep the lights on. I think the real problem is the entitled people in the game who think they should be able to play for free while others pay the real world money to keep the lights on. Sorry, no sympathy here.

    April 22, 2019 at 7:24 AM
    • Carlos Luque asonofSocrates

      Men you don’t even know about you are talking. In game plex is bought by players on eve store, they get money anyway.

      January 21, 2020 at 2:02 PM
  • PuiuCS

    This article is stupid. It’s not CCP’s fault that people don’t know how to manage their finances. If you can’t afford 15$ then just play the free part of the game which is still good enough for thousands of hours of entertainment.
    Seriously now, some people are so freaking self-entitled. You like the game but don’t want to pay for the full experience? Such BS.

    May 25, 2019 at 12:09 PM
  • Swayzz

    Its me i am Jeff and I stopped playing because I now have 2 kids that need my attention I use to Plex to play because I had the time now that I don’t I tried playing as an alpha and it’s def not worth it esp since with the amount of time I have to play I can’t replace ships and etc so sorry to see you go been playing since like idk when we were able to speed tank gate guns o7

    June 17, 2019 at 6:01 AM
  • ViperRum

    This is the stupidest article I have seen in a long time.

    If you are spending hours grinding to get a PLEX to “play for free” you are doing it wrong. In neoclassical economics, the value of you labor is often equal to your hourly wage. If you are spending 20, 30, 40 or more hours to try and get a PLEX you are a moron. Get out the credit card, pay for a year (~$11/month) and have all that time back for roaming, mining, missions, whatever…and spending time with friends, family, reading a book, sleeping, etc.

    If you can’t afford a subscription….maybe it is time to stop and take stock of your life.

    The author is a moron. Sorry, but it needs to be said.

    June 17, 2019 at 8:44 AM
  • Craigy

    I’m also on the take PLEX out boat but i would be happy with a Fixed price on the market or one that could go up and down but not by the amount it is. The player Driven economy works to a point and is easily broken so i do feel that is should be adjusted to s point from time to time this is just my opinion though

    September 13, 2019 at 7:57 PM
  • QuantumNova

    plex is not really for casual players. and its been great for market.

    this entire article is just a huge troll

    i have been playing eve online since the early 2000’s and i have logged tens of thousands of hours into it.

    if you are not living on eve buy a sub, don’t be like jeff OR the writer of this article. they are both wrong and stupid.

    November 21, 2019 at 2:04 PM
  • siredge

    This isn’t complicated folks. Those that create should be rewarded- they provide the material used by everyone else. Those that destroy should pay a price at some level. Ergo, people that create value shouldn’t have to pay while those that destroy should.

    So if someone wants to just play PvP, then yes, they should subsidize those that create. If someone is generating ships and equipment and so on for other players, they should be able to reach a point where they no longer have to pay into the pool to keep the game running to reward their service. What wage they choose to earn is their business. Finding a work you enjoy doesn’t mean you should not be compensated or that you should have to pay to do it.

    December 15, 2019 at 5:12 PM
  • Carlos Luque

    so you are not playing this game, you are getting free isk. Market needs to be balanced. Plex price is breaking market and in game role.

    January 21, 2020 at 2:05 PM
  • Carlos Luque

    Well, CCP made a big mistake making Alpha and omega clones, they just broke plex price and in game role. Now is just about shooting ships.

    January 21, 2020 at 2:09 PM
  • Kenneth Portner

    How can CCP make money if everyone pays their subscription with ISK? Don’t the people working for CCP deserve to earn a living?

    May 4, 2020 at 3:35 PM
  • Ben stones

    Probably, the energy that jeff spends in powering on the PC, it would be like 30% of the suscription in one week. I suggest jeff that pays it off, and his life will be much simplier. Marketplace method is probably one of the two most secure ones and follows the same principle as you might’ve seen in other games. When someone buys EvE Online ISK from you, he will set a cheap item on a marketplace for an exorbitant price. The only downside to this solution are fees.

    August 10, 2020 at 1:36 PM
  • Ben stones

    Probably, I would say to jeff that he must pay the plex subscription, in order to get his life simplier, you know. He could do it in MMOAUCTION, and also trade a lot of items or sell ISK, if he got a surplus.

    August 10, 2020 at 1:39 PM
  • Cord Taylor

    How about the problem get fixed by not allowing people to play multiple accounts? No game, including eve, was designed with the expectation that one person would run their own entire trading enterprise or play 10 different accounts, controlling a fleet by themselves. Nor is such a thing as effective as a team of 10 people who know how to work together. In fact considering how eve seems to be set up, with its emphasis on cooperation and players building an economy, space stations and massively expensive fleets, you could EASILY argue that eve was expressly designed for players to band together in large factions and NOT for one person to play a whole fleet of ships by themselves. By allowing these people to use 10 different accounts we in fact hurt the very basis that eve allows us to enjoy, which is the cooperative nature that makes eve so great. Any game can do pvp, it is the fact that eve’s pvp and entire player created world depends on players working together that makes it so addictive and unique. Perhaps oddly, It is the cooperation that makes the competitive parts so much fun. The longer we allow single players to ignore this dynamic by using multiple accounts the more the game will be dragged slowly down.

    September 17, 2020 at 4:28 AM
  • Michael

    WELL GUESS WHAT, at the time of my comment, the cheapest Plex is found anywhere in any system is 2,901,000.00 ISK. THEY WENT TO FAR

    November 16, 2021 at 3:04 AM